Markets
Our markets and what we adapt in each.
What works in one market does not always work in another. We adapt three things: language and tone, payment and shipping methods, and the platforms your audience uses.
North Africa
Egypt
- Language: Arabic with a close Egyptian tone where it fits
- Payments: Fawry, mobile wallets, InstaPay and cash on delivery
- Platforms: Facebook, Instagram and TikTok
Gulf
Saudi Arabia
- Language: Arabic with a Saudi and Gulf tone
- Payments: mada, Apple Pay and buy-now-pay-later such as Tabby and Tamara
- Platforms: Snapchat, TikTok and Instagram
- Privacy: The Personal Data Protection Law
Gulf
United Arab Emirates
- Language: Arabic and English side by side for a multinational audience
- Payments: Cards, Apple Pay and cash on delivery
- Platforms: Instagram, LinkedIn and Google
- Privacy: The Personal Data Protection Law
Gulf
Qatar & Bahrain
- Language: Arabic first with English alongside
- Payments: Local gateways, cards and Apple Pay
- Platforms: Instagram, Snapchat and Google
Europe
United Kingdom
- Language: British English
- Payments: Stripe, PayPal and Klarna
- Platforms: Google, LinkedIn and Meta
- Privacy: UK GDPR and cookie consent
North America
United States
- Language: American English
- Payments: Stripe and PayPal, with sales tax handled
- Platforms: Meta, Google, LinkedIn and TikTok
- Privacy: Requirements such as CCPA, depending on the state
We plan around privacy and data-protection requirements in each market. This is not legal advice.
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